Through £113m of investment, this Public Private Partnership (PPP) has transformed four ‘gateway’ neighbourhoods in Oldham, Greater Manchester. The neighbourhoods of Crossley, Fitton Hill, Westwood and Primrose Bank have been transformed into diverse and attractive residential areas.

The proposals deliver the reconfiguration of two existing Council estates in Crossley and Primrose Bank where the physical fabric of alleys, cul-de-sacs and isolated parking courts and open space had contributed to the rise in anti-social behaviour and two challenging development sites adjacent to existing neighbourhoods to provide additional new housing.

We worked in close partnership with Oldham Council and the statutory agencies to ensure our design approach responds to each individual site location to create an imaginative response and a strong setting for each neighbourhood and deliver:

  • 315 new homes for social rent
  • 89 new homes for sale
  • 15 new wheelchair accessible homes
  • 318 existing homes refurbished
  • 2 new community centres
  • 3 new public park spaces
  • New retail provision

The project has created modern and sustainable communities where people choose to live and work. The construction works were completed in mid-2015.


Pinnacle’s masterplanning approach was based on a sound analysis of the gateway neighbourhoods, understanding the urban fabric of a place, the grain of its streets, scale of its buildings, hierarchy and density and how this has evolved over a period of time. Developing our understanding of a place and the current needs of its residents and stakeholders through creative community consultation enabled us to establish a series of interventions to repair the physical fabric of the neighbourhoods. Improving movement and legibility through the neighbourhoods and integrating the neighbourhoods to adjoining areas to reconnect the urban structure of the wider area. Our masterplan creates streets and urban spaces which are safe, legible and well defined. The design proposals have a strong sense of clarity, is easily understood with strong forms to create distinctive places and spaces, delivering a distinct sustainable neighbourhood contributing to the economic and social prosperity of the area.

The proposals provide striking landmark elements in the form of the apartment buildings, community centres with activities focussing on health and wellbeing, education and digital inclusion through to an environment which is stitched together by contemporary housing elements with strongly defined street edges and enclosed public spaces. The housing design utilises traditional approaches in a creative way to deliver contemporary houses with varying heights, fenestration and the manner in which they stitch into the street scene through the integrated design of porches, bin stores and hard landscape detailing.

Community Engagement

We worked in close partnership with the Local Authority supporting the Council’s Compulsory Purchase Order to facilitate site assembly, road and footpath closure orders. We place community at the heart of our approach and have undertaken significant engagement with the community throughout each stage of this project. At the masterplanning stage, Pinnacle held several community engagement and information days where residents and stakeholders were fully involved in the development of the masterplan and the re-modelling of the existing estates. We have run a wide range of community events to make a positive initial impact. Activities have focussed around the new community centres including work clubs, youth activities, a resident fun day, environmental clean-up campaigns, weekly surgeries, and lots of other social events to bring residents from the diverse neighbourhoods together.

Our supply chain partners are rooted in the local community and together we achieved 60% employment from within the local area through working in close partnership with local training and employment providers including colleges and high schools, supporting the development of vibrant, cohesive and engaged neighbourhoods.